Advertisement Diana Pronschinske relocated Red Cedar Bookkeeping when her family moved here from Menominee in November 2008. Diana and her husband Bruce moved to Holmen with their two daughters when he accepted a job as director of operations for Kwik Trip.
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Diana Pronschinske brings efficiencies to area businesses through her Red Cedar Bookkeeping service in Holmen. She and her family moved to Holmen in November 2008.
Photo by Jo Anne Killeen |
Thanks to modern technology, Pronschinske is still serving some of her long-time clients located in Menominee.
She has 14 years running her own shop, but she has been in the bookkeeping business for 23 years, having worked for other companies. She struck out on her own when she became a mom and wanted more flexibility in her hours.
As a small-business owner, Pronschinske knows one of the most critical functions to be done and done right is proper bookkeeping. To most entrepreneurs, it’s a task least liked or understood and considered drudge work.
“Bookkeeping is so time consuming and important, but it’s always the last thing on their to-do lists,” Pronschinske said. “They don’t want to be doing bookkeeping; they want to do what they love, landscaping or building or whatever. That’s the value I bring to them. I let them do what they love to do.”
While bookkeeping is one focus of her business, Pronschinske said she feels her most important focus is developing good relationships with her clients.
“I can do the payables or the receivables or the payroll or any and all aspects of the financial records short of taxes,” she said. “But what is more important is to establish personal relationships with my clients. I help them with their business needs and I want them to succeed. I give them the information to help them make decisions that are best for their business.”
Using QuickBooks, Pronschinske customizes services to fit a businesses needs. Her services include everything from training on how to organize an office and set up a business to the full spectrum of bookkeeping duties. Or, depending on the clients’ needs, she can provide just one task, such as payroll. Sometimes, she said, all a business needs is someone to get the books organized for them.
She offers an initial free consultation for new clients.
In these tight economic times, Pronschinske said, she can save money for a company. “When they contract with me, they don’t have to pay for benefits and equipment and training or deal with vacations and other overhead that cost the employer,” she said.
Pronschinske brings timesavings and efficiencies to her clients. She said she sometimes is asked “why should I hire you when I can pay someone $8 an hour.” Her one-word response is experience.
“Sure, they can hire a young college graduate, but they aren’t going to have the problem-solving skills,” she said. “I bring them efficiencies because I’m not going to spend a lot of time figuring out what’s wrong and then figuring out how to solve it. I’ve seen so much more than they have.”
Her experiences include working for landscapers, hotels, franchises, nonprofits, municipalities, retailers, car dealerships, fitness organizations and the list goes on.
“I deliver time and efficiency,” Pronschinske said.
For more information, contact Pronschinske at 780-9009 or visit her Web site at www.redcedarbookkeeping.com.
